2 days ago
Cricket Australia has walked away from a long-time sponsorship agreement with the Commonwealth Bank, which stretches back to 1987.
CA and CBA confirmed the split ending a partnership of 37 years after it was revealed by this masthead on Friday night.
Sources with knowledge of discussions, speaking on the condition of anonymity, said the Commonwealth Bank was eager to extend its deal, but Cricket Australia wanted to go a different way.
The deal will end when the current contract expires on June 30, 2025.
CA is poised to unveil a new sponsorship arrangement with Westpac as its exclusive banking partner. The bank’s logo will appear on the shirts of men’s and women’s teams.
Cricket Australia chief executive Nick Hockley.Credit: Brook Mitchell
Commonwealth Bank has been a long-time supporter of men’s and women’s cricket. The organisation has been involved in women’s cricket for 26 years.
A Cricket Australia spokesperson declined to comment on Friday evening, before a press release appeared on CBA’s website after this masthead confirmed the news.
“When CommBank joined forces with Cricket Australia in 1987, it was a year for the history books,” CA chief executive Nick Hockley said in a statement.
